Lauren Oswald is a Research & Insights specialist who helps clients understand both the market and their customer. These insights integrate with the client’s business goals to inform their product or brand strategy.
Services: Client discovery, user experience research, prototype testing & validation, service blueprinting, market research.
Methods: Interviews, design thinking workshops, market analyses, usability (UX) testing, surveys.
Industries: Fintech, health, sustainability (Apps, SaaS)
Who is your ideal client? You are in a discovery stage within your business. You want to better understand your target market, and how your customers interact with your offering. You want a product strategy built on insights.