Lana Karapetyan-Marketing Strategist- Women Who Freelance Directory
Data Science & Analytics | App Development | Branding
Lauren Oswald
Calgary, AB

Lauren Oswald is a Research & Insights specialist who helps clients understand both the market and their customer. These insights integrate with the client’s business goals to inform their product or brand strategy.

Services: Client discovery, user experience research, prototype testing & validation, service blueprinting, market research.

Methods: Interviews, design thinking workshops, market analyses, usability (UX) testing, surveys.

Industries: Fintech, health, sustainability (Apps, SaaS)

Who is your ideal client? You are in a discovery stage within your business. You want to better understand your target market, and how your customers interact with your offering. You want a product strategy built on insights.