Closing the B2B marketing/sales gap for companies that deal with innovative, sensitive, or complex subject matter. As a queer woman in martech, Alison has worked in various sectors including medical education, HR, insurance, tourism, community development, philanthropy, and sustainability.

Who is your ideal client? B2B or B2O companies that deal with innovative, sensitive, or complex topics where prospects are less likely to engage or “raise their hand” publicly.