I’m Isobel – a former whale researcher, current website copywriter, and wannabe surfer who ditched academia for creative storytelling and a life of adventure.

Gone are the days of choosing the first therapist, designer, or plumber you find on Google. No one is falling for businesses that make false promises, pressure us into buying, and leave us regretting our purchase.

Enter: feel-good (aka ethical) copy that connects and sells, without the toxic ‘cool-girl’ vibe.

Who is your ideal client? Service providers who care deeply about the messages they put out into the world while holding ambitious goals for themselves.