I’m a writer with a love of coffee, catchy copy, and sustainability. I work with indie fashion, beauty, and cause-focused brands on product names and descriptions, landing pages that convert, and advertisements consumers want to read.
I’ve spent the early part of my career working in fashion and beauty journalism + PR for brands and non-profits. Consumers don’t want to read a whole lot, so my specialty is in keeping it simple while providing everything needed to make informed decisions.
Who is your ideal client? A sustainably-minded entrepreneur with a hard-working product, but needs a little help with the talking. Think independent designers/fashion labels, clean beauty, non-profits + cause-focused products.